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Sunday, October 5, 2014

Pathos of 1970’s Poster

 From my previous post about Kairos during 1970’s people are more aroused by Rachel Carson’s book Silent Spring and harmful effects of air pollution. From this we can infer that people during 1970’s were more appealed emotionally than any other ways. The creators of the picture took advantage of this fact to move their audience to see environmental dangers due to air pollution. Much of the impact of the picture below comes from appeals to pathosThe pollution from auto mobiles, industries and airplane evoke feelings of change and fear in the people. 

The picture produces the fear in the people on how our actions possess dangers to the future generations. The carbon ashes, traffic and partial dark sky awakes the feel of urgency in people about the growing of air pollution. Moreover, the depiction of US congress destruction grabs the viewers’ emotional attention by provoking fear on how we are destroying our own future. In a nutshell, the poster induces a feeling of fear and change in the attitude of people towards pollution.


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